Girl Athletes Alliance
GAA Magazine
GAA Edge

Stories That Move the Game Forward

In-depth features, athlete profiles, and industry insights for women building careers in sports.

From the Field to the Front Office: How Former Athletes Are Reshaping Sports Leadership
Cover Story
Leadership

From the Field to the Front Office: How Former Athletes Are Reshaping Sports Leadership

A new generation of women who played the game are now running it. We spoke with 12 executives across the NFL, NBA, and Olympic committees about what it really takes to make the leap.

Jordan Hayes12 min readJune 2026
"The women who played the game are the ones who understand it best. It's time the industry reflected that."
— Jordan Hayes, Founder
Serena's Blueprint: Building a Business Empire While Still Competing
Athlete Profiles

Serena's Blueprint: Building a Business Empire While Still Competing

How the greatest of all time turned her platform into a venture capital firm — and what every athlete can learn from her playbook.

Aaliyah Torres8 min read
The Sports Agent Path: What No One Tells You About Breaking In
Career Paths

The Sports Agent Path: What No One Tells You About Breaking In

Three women who became sports agents share the unfiltered truth about law school, networking, and landing your first client.

Maya Chen10 min read
NIL at Two Years: What Female Athletes Are Actually Earning
Industry Insights

NIL at Two Years: What Female Athletes Are Actually Earning

We analyzed 500 NIL deals to find out which sports, schools, and social platforms are generating the most income for women.

Jordan Hayes7 min read
Meet the Women Running College Athletic Departments
Leadership

Meet the Women Running College Athletic Departments

Athletic directors, compliance officers, and strength coaches — the women shaping the next generation of college sports.

Destiny Williams9 min read
The Senior Year Checklist: What to Do Before Your Eligibility Ends
College & Beyond

The Senior Year Checklist: What to Do Before Your Eligibility Ends

From building your LinkedIn to reaching out to alumni networks, here's the career prep timeline every college athlete needs.

Maya Chen6 min read
Sports Media in 2026: Where the Jobs Are and How to Get Them
Industry Insights

Sports Media in 2026: Where the Jobs Are and How to Get Them

Streaming, social, and traditional broadcast are all hiring — but they want different skills. Here's how to position yourself.

Aaliyah Torres8 min read
Never Miss an Issue

Get GAA Edge in Your Inbox

New features, profiles, and career insights every week — straight to you.